What is Andy Futcher
Digital Analyst & Data EngineeringBeyond a broad and eclectic mix of technical skills that dominate my skill set, I too possess an approachable and knowledgeable demeanor that helps me translate my technical know-how and enthusiasm across a broad vernacular.
Data Analyst
In my 20 year career I have honed & developed a unique skillset, helping me derive value and impart knowledge & confidence in first-party data. Data is any businesses 2nd greatest asset; and mine is to help stakeholders analyse this data through self-service mediums, expanding their capabilities and moving the team forward.
This is done by building dashboards, encouraging ownership/adoption and advocating data driven decision making, all of which ultimately improves the business capacity for work, change and innovation.
Areas of Expertise
- Digital Analytics
- Data Analysis and Engineering
- SEM and Digital Marketing
- Digital Privacy and Data Governance
- Dashboards and Visualisation
- Web Standards and Protocols
- Mobile App and Front-End Development
- Data-Driven Stories and Interactivity
- Stakeholder Management and Personable
Specialist Analytics Skills
- AQF Software Engineering Certification and background
- Digital metric development and business-wide adoption
- Audience construction with real-world performance outcomes
- BigQuery attribution for Google Ads and Display Networks
- Cross-platform user-level Life Time Value (LTV) modelling
- 1st-party Datalayers / Martech ecosystem Integration
- Cookieless future / FB Graph API / GA4 / SoC principles
- Apple ITP2 / iOS App Transparency Framework compliance
- Web-crawlers, Web Automation and Data Scraping
Digital Analytics Skills
- Google Marketing Platform (GMP)
- Google Analytics 4 (GA4) and GA UA360
- Google Tag Manager (GTM360)
- Google Optimize A/B & Personalisation
- Google Ads & Search Ads (SA360)
- Display & Video (DV360)
- YouTube Studio / Ads Data Hub
- Campaign Manager / Floodlights
- Google Cloud Platform (GCP)
- Google Labs / Data Studio
- Google BigQuery / SQL
- Scheduling / BI Engine / Reservations
- Google API Engine
- Google Maps Platform
- Data Warehousing / Google APIv4
- Web Typography & Standards
- HTML5 / CSS3 / Layout Engines
- Browser / Lighthouse / PageSpeed Optimisation
- Web Frameworks (AMP/PWA/SPA)
- Markup Languages
- Script Languages
- Javascript / ECMAScript
- JS Frameworks (jQuery/Angular)
- PHP7 / C Derivatives
- Headless CMS / Virtual Layout Engines
- Social & Engagement Tracking
- Facebook Pixel & Meta Conversions API
- Lucky Orange / Hotjar / Optimizely etc
- Performance Monitoring + RUM
Digital Marketing Adjacencies
- Digital Marketing Adjacencies
- Onpage SEO / Content Optimisation
- Schema and Content Markups / E-A-T Review
- Backlinking / Offsite Signals
- Customer Data Platforms (CDP)
- Salesforce CRM / Marketing Cloud
- DMP / BigTable / GA-APIv4 / Lotame
- Mobile App Platforms
- Google Firebase (GA/Remote Config)
- React Native / Atlassian Analytics Next
- Play Console / App Store Connect
- Adobe Analytics Suite
- Adobe Analytics / Omniture
- Adobe DTM / Adobe Launch
- Other Data Platforms
- Tableau / Tableau Prep
- SAS Enterprise Guide (EG)
- Microsoft Power BI
- Enterprise CMS
- Sitecore / Sitecore Analytics
- WordPress / Magento EE
- Hosting & Cloud Platforms
- SQL Databasing / Query Languages
- AWS S3 / Elastic Cloud / Virtualisation
- LAMP (Debian/BSD forks)
- Webservers / Nameservers / Cryptography
- Agile Fundamentals Certified
- JIRA / Dev-Ops / Project Management
- Confluence / Knowledge Bases
