SEO Consultant  Term

SEO Consultant Term

Search Engine Optimisation HBF Health

The performance of a company’s organic search is the most robust metric possible to measure a company’s ability to innovate and adapt to the needs of their market.

SEO Consulting at HBF Health Insurance

My enterprise SEO philosophy is; “The performance of a company’s organic search is the most robust metric possible to measure a company’s ability to innovate and adapt to the needs of their market.”

To meet this challenge head on and drive home the HBF core marketing messages, corporate vision and simultaneously enhance our organic footprint I have begun working on ALL aspects of public facing HBF website, with a 90% on-page / 10% offsite focus. Leveraging innovative solutions designed to provide key-insights into how we demonstrate excellence in 4 main SEO “influencing” criteria. These 4 complex and highly distinctive on-site criteria form the framework from which all my SEO strategies and initiatives are derived. These criteria affect not only how search engines perceive the HBF as a complete entity / organic footprint, but also how people interact and start their journeys.

HBF is challenging position because we are a not-for-profit health fund, with the keyword profile of such, and yet we participate in many general insurance market sectors too, many of these sectors are dominated by for-profit competitors. As such the established content profiles lean heavily towards the for-profit motivators, which are not traditionally in line with HBF organic footprint. To accommodate these challenges I have developed a 12 month SEO strategy which will culminate in the deployment of 20 unique projects.

With the support of my close colleagues - and working with many stakeholders outside of the traditional SEO scope of work to deliver these initiatives ahead of schedule. I am the driver behind these initiatives and leverage my passion and knowledge in SEO and SEM, software engineering, web-fundamentals and servers as well as agile Small/Medium Enterprise restraints (necessity being the mother of invention) to bridge the innovation gap at HBF.

Other Responsibilities Included

Extensive SEO Related Skills

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