Indexed SEO Consultant
Search Engine Optimisation HBF HealthThe performance of a company’s organic search is the most robust metric possible to measure a company’s ability to innovate and adapt to the needs of their market.
SEO Consulting at HBF Health Insurance
My enterprise SEO philosophy is; “The performance of a company’s organic search is the most robust metric possible to measure a company’s ability to innovate and adapt to the needs of their market.”
To meet this challenge head on and drive home the HBF core marketing messages, corporate vision and simultaneously enhance our organic footprint I have begun working on ALL aspects of public facing HBF website, with a 90% on-page / 10% offsite focus. Leveraging innovative solutions designed to provide key-insights into how we demonstrate excellence in 4 main SEO “influencing” criteria. These 4 complex and highly distinctive on-site criteria form the framework from which all my SEO strategies and initiatives are derived. These criteria affect not only how search engines perceive the HBF as a complete entity / organic footprint, but also how people interact and start their journeys.
- Maintained ownership and control of the organic search channels, brand and acquisition
- End-to-end SEO solutions design, development and post-delivery reports and dashboards
- Project managed a first-party analytics platform delivering real-time digital user insights
- Championed independence from third-party solutions providers, fostering in-house talent
- Stakeholder management across multiple departments; marketing through ITS and cyber
- Revelling in the challenges and competitive environment associated with the insurance industry.
HBF is challenging position because we are a not-for-profit health fund, with the keyword profile of such, and yet we participate in many general insurance market sectors too, many of these sectors are dominated by for-profit competitors. As such the established content profiles lean heavily towards the for-profit motivators, which are not traditionally in line with HBF organic footprint. To accommodate these challenges I have developed a 12 month SEO strategy which will culminate in the deployment of 20 unique projects.
With the support of my close colleagues - and working with many stakeholders outside of the traditional SEO scope of work to deliver these initiatives ahead of schedule. I am the driver behind these initiatives and leverage my passion and knowledge in SEO and SEM, software engineering, web-fundamentals and servers as well as agile Small/Medium Enterprise restraints (necessity being the mother of invention) to bridge the innovation gap at HBF.
Other Responsibilities Included
- Regular/Scheduled Web Reports & SEO Reporting
- Coaching Digital Producers on Web Typography & Standards
- GA, Datastudio & Tableau Marketing Service Reports
- Content and Keyword Insight & Digital Marketing Research
- General Webmaster (Robots, Removals, Sitemaps, Mobile Usability, Schemas, Web Tools)
- Managing of various HBF digital assets:
- Google Business Listings
- Google Search Console
- Bing Business Listings
- Bing Webmaster
- Apple Maps Listings
- Adobe DTM (Dynamic Tag Manager,) Omniture Reporting
- Solution Development for CRO & A/B Testing Solutions
Extensive SEO Related Skills
- Search Engine Optimization (SEO)
- Keyword Research
- Digital Marketing
- Website Crawling & Scraping (Web Robots)
- Google Adwords and DoubleClick
- Cascading Style Sheets (CSS)
- HTML5
- Search Engine Marketing (SEM)
- Pay Per Click (PPC)
- Search Analysis
- Web Analytics
- Big Data Analytics
- Content Management Systems (CMS)
- Content Strategy
- Simple Mail Transfer Protocol (SMTP)
- Email Marketing
- ECMAScript
- Angular Frameworks
- PHP Frameworks
- PHP7+
- AJAX / DHTML
- Agile Frameworks
- Linux System Administration
- Linux Servers
- LAMP and Apache
- MySQLi
- Big Data
- Web Typography
- Cross-browser Compatibility
- Linux Firewalls
- C++
- C#
- VBScript
- Qt
- Object-Oriented Programming (OOP)
- Software as a Service (SaaS)
- Cloud Computing
- AWS (Amazon Web Services)
- Web Services API
- API Development
- Web Robot Development
- Web Crawler Technology